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From the book "Who" by Geoff Smart

The A Method
Explained Simply

A straightforward, step-by-step guide to hiring the right people. No jargon. No complexity. Just a proven system that works.

What is the A Method?

It's a hiring system with 4 simple steps. Follow them, and you'll hire great people consistently.

Scorecard
Source
Select
Sell

"The most important decisions that businesspeople make are not what decisions, but who decisions."

— Geoff Smart, Author of "Who"

Step 1

Create a Scorecard

Before you start looking for candidates, you need to know exactly what success looks like. A Scorecard is different from a job description — it focuses on outcomes, not tasks.

A Scorecard has 3 parts:

Mission

One sentence that captures why this role exists

"Build and lead an engineering team that ships products on time and under budget"

Outcomes

3-5 specific results this person must achieve

"Grow revenue from $1M to $5M in 18 months"

Competencies

The skills and behaviors needed to succeed

"Strong communication, data-driven decision making"

Pro tip: Ask yourself: "If this person does their job perfectly, what will be different in 12 months?"

Example Scorecard
Role
Head of Sales
Mission

Build and lead a sales team that consistently exceeds quarterly targets while maintaining high customer satisfaction.

Outcomes
Grow revenue from $2M to $8M ARR
Build a team of 5 A-player sales reps
Maintain customer NPS above 50
Step 2

Source Candidates Proactively

The best candidates — A-Players — aren't scrolling job boards. They're busy being successful at their current jobs. You need to go find them.

3 ways to find A-Players:

Referrals (Best)

Ask everyone you know: "Who is the most talented person you know in [role]?"

A-Players know other A-Players

Recruiters

Work with recruiters who understand the A Method and focus on quality over quantity

Give them your Scorecard, not a job description

Research

Identify top performers at other companies and reach out directly

LinkedIn, industry events, competitors

The magic question: "Who are the most talented people you have worked with who I should hire?"

Sourcing Pipeline
Employee Referrals
12 candidates
High Quality
Recruiter Network
8 candidates
High Quality
LinkedIn Outreach
24 candidates
Medium Quality
Job Postings
156 candidates
Low Quality

Notice: Referrals have the highest quality. That's why they should be your primary focus.

Step 3

Select with Structured Interviews

This is where most companies fail. They wing it. Instead, use these 4 specific interviews to consistently identify the right people.

20-30 minutes

Screening Interview

Quick filter to save time

Key Questions
What are your career goals?
What are you really good at professionally?
What are you not good at or not interested in?
Who were your last 5 bosses and how will they rate you?
1.5-3 hours

Who Interview (Topgrading)

The most important interview

Key Questions
Walk me through your career, starting with your first job
What were you hired to do at [company]?
What accomplishments are you most proud of?
What would your boss say were your strengths and areas for improvement?
45-60 minutes

Focused Interview

Deep dive on specific outcomes

Key Questions
Tell me about a time you [achieved specific outcome from scorecard]
How would you approach [specific challenge]?
What's your experience with [key competency]?
15-20 minutes

Reference Interview

Verify everything you've heard

Key Questions
In what context did you work with [candidate]?
What were their biggest strengths?
What were their biggest areas for improvement?
How would you rate their overall performance on a scale of 1-10?

The Power of the Who Interview

By walking through a candidate's entire career chronologically, you see patterns. You learn not just what they did, but why they made decisions and how they've grown. It's nearly impossible for candidates to fabricate a consistent story across their entire career.

Step 4

Sell the Opportunity

A-Players have options. If you find someone great, you need to convince them to join you. Use the "Five Fs" framework to understand what matters to them.

The Five Fs Framework:

F
Fit

How the role matches their goals and your culture

F
Family

How the job affects their personal life and family

F
Freedom

The autonomy and decision-making power they'll have

F
Fortune

Compensation, equity, and financial growth

F
Fun

The enjoyment they'll get from the work and team

Candidate Priorities
Freedom95%
Fortune85%
Fit90%
Fun75%
Family80%

Key insight: This candidate values Freedom most. Lead with autonomy and decision-making power in your pitch.

Remember: Selling starts from your first interaction and continues through day 90 of their employment. Never stop selling.

That's the A Method

Four simple steps. Scorecard, Source, Select, Sell. Master these, and you'll hire great people consistently. No more guessing. No more bad hires.

1
Scorecard
2
Source
3
Select
4
Sell

Ready to Put This Into Practice?

Liusha turns the A Method into easy-to-use software. Build scorecards, run structured interviews, and make confident hiring decisions.

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